Lieven De Marez

Lieven De Marez is a professor ‘Media, Technology & Innovation’ & ‘User-centric innovation research’ at the department of communication sciences at Ghent University. At the department he is heading the multidisciplinary research group for Media, Innovation & Communication Technologies (MICT), affiliated to imec, the world-leading R&D and innovation hub in nanoelectronics and digital technologies. Within imec, Lieven is the founding father of the Digimeter (http://www.imec-int.com/en/digimeter) and methodological innovator for user involvement, testing and validation in all stages of innovation development.  Leveraging on the combination of imec’s panels and insights, and the broad methodological expertise of social science research methodologies (self-reporting, ideation, computational social sciences, network analysis, digital methods, forecasting, physiological measures, human-computer interaction, quality of experience, adoption potential assessment, willingness-to-pay …) Lieven and his team are widely recognized for assessing the potential and impact of technological innovations in a broad diversity of markets. He published >100 articles, was already the promotor of 10 PhD’s.